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How to choose a domain name.
A domain name is hard to change once people know it. A little thought at the start saves a lot of trouble later.
Keep it short and easy to say
If you have to spell your domain out loud, it is probably too complicated. Short names that are easy to say and type are easier to remember and to share.
Avoid hyphens and number swaps. They are easy to mistype and people often forget them.
Common mistakes
- Using a name too close to a famous brand, which can cause legal trouble.
- Picking a name that is so narrow you cannot grow into it.
- Choosing a rare extension only because the common one was taken.
- Forgetting to say the name aloud and check how it looks written without spaces.
Check before you commit
Search the name across extensions and look at the yearly and renewal price, because they can differ. A search result does not by itself guarantee registration.
Think of the name as something you will keep for years, and check that the matching social handles are free as well.